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I’m Jenifer Vogt, a creative soul with an adventurous spirit and I’m passionate about helping people and organizations create their marketing narrative.

I’ve always been a dance-to-the-beat-of-your-own-drummer kinda person.

I bet you are, too. That’s why you found me.

I bet you know that you’re special, but you either feel awkward bragging on yourself, or you just can’t quite find the words or images to convey what you want to say, or both.

That’s where I come in! I’m a great listener and that’s also what makes me a great storyteller.

Not everyone is a storyteller.  We tend to be born, not made.  I’ve been looking for and telling great stories for as long as I can remember. As a kid, if I wasn’t outside exploring the woods and nearby historic sites — often in ways that would have spooked my working mom had she known the full extent of it — I was buried in a book, or making some type of art. By high school, I was regularly contributing opinion pieces to the local papers.

The very first thing I can remember wanting to be was a therapist and, in many ways, I am. I’m a marketing therapist. Clients come to me with marketing problems and I not only offer solutions, I empower them to make strategic marketing decisions.

I’ve worked in marketing my entire career, for both large and small organizatons, and with my own consultancy, JMV Media Group  which provides digital marketing, data privacy, social commerce and public relations education, information and professional services.

It’s kind of a funny story, but marketing is what happened to me while I was busy making other plans. My first job in marketing was a fluke. I had my art history degree in hand and was determined to be the next great curator, but competition was fierce and pay was abysmally low.

A persistent headhunter persuaded me to take a temporary position in the Global Promotions & Sponsorships department at the HQ of Mastercard International. It was the dream job that many wanted, except me. I wanted to work in a museum.

It didn’t take long, though, for me to fall in love with marketing and branding and realize that Mastercard HQ was as exciting as a museum. I also had a knack for marketing, a profession it turned out I’m well-suited, much better suited than I ever would’ve been as a curator. I love what I do, and art and creativity are still a huge part of my life.

When I’m not helping clients realize their greatness, I’m on here blogging about lifestyle topics as a self-proclaimed Gen X blogger (we are the catalyst generation!) who is on a mission to encourage women to be positive about aging and to develop a mindset that our best days lie ahead.

As they say in Italian, il meglio deve ancora venire. The best is yet to come!


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