Join me on a transformative marketing journey where experience meets innovation
I develop innovative marketing strategies for corporations and creators. Many clients find me after they’ve worked with other marketers who overpromised and underdelivered. I don’t waste your time or money. I strategize, execute and coach to help you successfully build your brand.
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Your brand has a story – let's tell it together.
Experienced These Situations?
Work with Me to Transform Your Marketing Journey
Empty Promises, No Results
Tired of marketers making grand promises but failing to deliver tangible results? Work with me, and let’s turn those promises into measurable success.
One-Size-Fits-All Strategies
Sick of generic marketing approaches that don’t consider the unique needs of women over 40? Choose me for tailored strategies that reflect your individuality and experience.
Missing the Empowerment Element
Marketing should empower, not just sell. If prior marketing has been product-centric without connecting with your unique story, let me craft your marketing narrative.
Digital MARKETING OVERWHELM
In a digital era, navigating online platforms can be daunting. Let me simplify the complexity, creating a roadmap that brings your brand to life in the digital space.
Lack of Personal Connection
Feeling like just another client on a long list? Experience personalized consultations where your journey is understood, valued, and woven into every aspect of your marketing strategy.
I'm here to help you harness the power of your story, your journey, and your expertise to connect with your audience authentically. Let's create a roadmap to success as unique as you.
I create data-informed marketing strategies that increase audiences, engagement and revenue.
I’m a growth marketer. I use content and technology to fuel campaigns that increase audiences, engagement and revenue for my clients.
I tailor campaigns to each generation of consumers, but I specialize in Gen X and Baby Boomers. I believe effective marketing speaks to the preferences and interests of each generation. Sometimes, they’ll be the same, but often they’re not. Opportunities are lost when marketers lack the emotional intelligence to understand generational diversity.
I’ve honed my craft after 20 years of experience with multinational corporations, global nonprofits and with visionary and inspiring leaders and entrepreneurs. I’ve done this as an in-house marketer, and with my own consultancy, JMV Media Group.
I’m also a freelance and hobby writer. I write about art and culture. I write fiction. I write for fun. I write for money. I still send handwritten thank you notes and holiday cards. I’ve recently launched my wellness blog for women over 40.
Tailored Solutions for Audiences, Engagement and Revenue Growth
Expanding Audiences: Unlocking New Horizons
In the dynamic landscape of marketing, capturing the attention of diverse audiences is key to success. Leveraging my expertise, I employ strategic methodologies to broaden your reach and connect with untapped markets. Whether it’s tailoring campaigns to specific generational preferences or utilizing innovative content strategies, my approach ensures your brand resonates with a broader audience, opening new avenues for growth.
Elevating Engagement: Crafting Compelling Connections
Engagement is the heartbeat of effective marketing. I specialize in developing content strategies that captivate and resonate with your audience on a deeper level. Through a fusion of creativity and data-driven insights, I craft compelling narratives that ignite interest, spark conversations, and foster lasting connections. Elevating engagement isn’t just a goal; it’s a commitment to creating meaningful interactions that leave a lasting impression.
Boosting Revenue: Turning Strategies into Profits
Ultimately, the success of any marketing endeavor is measured by its impact on revenue. Drawing on two decades of experience, I design campaigns not just to generate interest but to drive tangible results. From marketing technology and CRM solutions to digital commerce strategies, my focus is on translating audience expansion and heightened engagement into increased revenue. Let’s transform your marketing journey into a revenue-generating adventure.
MY TOOLKIT: SERVICES I PROVIDE
MARTECH, CRM + DATA
DIGITAL Content Strategy
DIGITAL COMMERCE
Marketing & PR
WRITING & EDITING
READ MY lifestyle BLOG for late bloomers + second acts
7 Compelling Reasons for People Over 40 to Eat Olive Oil Every Day
Olive oil, a friend of aging bodies. While it might not have the allure of a fine wine, it’s a vital component in maintaining health and warding off age-related health issues. As we advance in years, our nutritional needs shift, making olive oil an indispensable part of our daily diet. With its diverse benefits, including joint health, heart disease prevention, and cognitive support, olive oil proves to be an essential ally for those over 40. It takes on a pivotal role in preventing an array of health issues that tend to arise with age.
When it comes to olive oil, quality and origin matter. Some of the world’s finest olive oils are produced in the Mediterranean region, including countries like Italy, Greece, and Spain. These regions benefit from the ideal climate and soil conditions for growing olives. To select the best olive oil, consider factors such as the labeling – look for designations like “extra virgin” and “cold-pressed,” which indicate superior quality and extraction methods. The taste can vary from mild and buttery to robust and peppery, so choose one that complements your culinary preferences. Opt for olive oils packaged in dark glass bottles to protect against light exposure, and store them in a cool, dark place to preserve their freshness and flavor.
Recognized for its remarkable health advantages, olive oil has a rich history as an elixir for various ailments. This liquid gold has been cherished for centuries, with roots tracing back to ancient civilizations. From aiding digestion to soothing skin conditions, olive oil has played a central role in traditional home remedies. Its legacy endures, harkening back to the wisdom of our ancestors who appreciated its natural healing properties. As we age, the timeless elixir of olive oil remains a testament to the enduring power of nature’s gifts in enhancing our well-being. READ MORE>>
Women Over 40 Need to Eat More Fiber. Here's Why + How.
I know you hate it. Fiber is yucky. What gal wouldn’t rather sip wine than Metamucil? But fiber plays a vital role in maintaining overall health and in preventing various health issues that tend to become more prevalent as we age.
As women age, their nutritional needs evolve, and fiber becomes an indispensable component of a healthy diet. With its diverse benefits, including improved digestive health, heart disease prevention, and hormonal balance, fiber is an essential ally for women over 40. It plays a crucial role in preventing a range of health issues that become more common with age.
Fiber, also known as dietary fiber or roughage, is a type of carbohydrate that the body can’t digest or absorb. It’s found in plant-based foods such as fruits, vegetables, whole grains, legumes, and nuts. Fiber comes in two forms: soluble and insoluble.
How Much Fiber is Enough? Tracking Fiber Intake.
Harvard Medical School recommends that older women should consume at least 21 grams of fiber per day. To ensure you’re meeting your daily fiber goals, consider using tracking apps like LoseIt and My Fitness Pal. These apps allow you to log your meals and monitor your fiber intake, providing a visual representation of your progress and motivating you to stay on track.