During launch, many entrepreneurs don’t pay enough attention to logo creation because they don’t understand why it’s important to do it right. They often don’t have money for professional marketing so they do a lot of it themselves, even if they don’t have marketing experience. It’s OK to DIY your logo with a tool like Canva, or by paying for a low-cost Fiverr logo project, if you’re starting out with less than $10K. However, whether you opt for one of these options, or you have the funds to invest in a professional designer, it’s important to understand enough about logo creation to make sure it’s done right.

With everything that happens at the beginning of starting a business, a logo seems inconsequential, but it’s not. A poorly designed logo is like a red light to potential investors signaling that you lack business savvy. It also shows competitors that you don’t understand marketing and they can steal your idea. A poorly designed logo can also cost you money down the line if it needs to be redone.

It’s not complicated to do logo creation right and it matters. It really does. So, in this post, I’m going to teach you the 10 fundamentals of logo creation so you ensure it’s done right at the starting line. I’ll review 1.) Color, 2.) Color Palette, 3.) Technicalites, 4.) Variations, 5.) Fonts, 6.) Layers, 7.) Transparency, 8.) Rights, 9.) Safekeeping and 10.) Thinking Ahead.