Digital Marketing & PR for Wealth Management Firm
An entrepreneur with over 40 years of experience in the wealth management and financial services industry hired me for digital marketing and public relations services to launch his brand, Palm Beach Wealth Resources.
In order to impact his brand perception in the luxury Palm Beach market, one of the wealthiest enclaves in the world, my challenge was to create a visual identity for his company that was refined, but also relatable and represented this location.
For his logo, I kept it simple, using a blue color that is associated with luxury products and a graphic that represented an undulating ocean wave. I also kept his website simple and refined and chose the perfect quote to epitomize how the true value of wealth lies in the life it enables.
In addition to creating his visual branding, I also provided suggestions for public relations endeavors, such as public speaking engagements and guest articles, and helped edit his memoir.