Digital Marketing & PR for Healthcare Companies

Active by Choice & Southeastern Medical Supply

A family of nurses retained my services to create a marketing communications program for their two online retail stores, Southeastern Medical Supply and Active by Choice. This work included the following.

Public Relations Strategy

  • Created a Newsroom for their website, which included creating bios for all the company founders.
  • Wrote and distributed regular press releases including: These Women Are Active by Choice: South Florida Company Meets the Fitness Needs of Baby Boomers and Seniors, Swine Flu Safety Tips, and Mother’s Day Gift Ideas, among others.
  • Regularly pitched the media to establish founders’ expertise, including securing media coverage that included a profile in Entrepreneur magazine.
  • Writing regular blog posts for them to further establish their expertise and improve organic search rankings.  Topics included: weighted vests, aquatherapy, boomeritis, core strength for seniors and stretching for boomers, among other topics.

Social Media

  •  Created their social media channels and designed graphics and wrote copy for regular posts.

Web Content/ E-Commerce Store

  • Conducted keyword research and used the insights to write Web content that would improve their organic search results for their products.
  • Provided full funnel marketing content and strategies to increase conversions.
  • Helped maintain their e-commerce sites, which contained over 20,000 products.

"Jenifer is very high energy and does what it takes to get the job done!" ~Michelle Fuchs, Founder Southeastern Medical Supply & Active by Choice

Marketing Collateral

  • Designed and wrote marketing brochures, fact sheets and product cards to distribute at industry tradeshows.
  • Sourced and negotiated pricing with vendors for branded promotional items to distribute at tradeshows.
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