Marketing & Communications Program for Cultural Nonprofit
Il Circolo, the Italian Cultural Organization of Palm Beach
Il Circolo, is a nonprofit organization that raises funds to promote the adavancement of Italian culture and language in Palm Beach and beyond. When the organization hired me, they’d never had a marketing or public relations professional on their team. They were almost entirely run by volunteers and most of the materials created for marketing they did themselves.
The work I did for them included the following:
- Rebranding to reflect the organization’s prestige and influence, including managing the redesign of their logo
- Creating and writing content for a new WordPress website
- Managing their social media channels
- Managing their public relations, including regular writing and distribution of press releases, direct pitching and building media relationships
- Providing marketing and publicity support to their annual gala at The Breakers in Palm Beach
- Assisting with the organization and community outreach for Italian festivals they were involved with
- Creating graphic design materials
- Launching a professional networking event to attract a new supporter base
- Also serving as the marketing person on their Board of Directors for two years

