Marketing Communications Program for Cultural Nonprofit

Friends of the Uffizi Gallery

The Uffiizi Gallery, located in Florence, Italy, is one of the world’s most significant museums. I provided marketing and communications services to the Friends of the Uffizi Gallery, the US-based sister organization to Amici degli Uffizi. These organizations raise money for restorations of beloved works of art housed at the museum.

The work I did included the following.

  • Creation of a new WordPress website, including transferring their domain and info from the provider in Italy to the US
  • Publicity for the organization, including writing and distributing press releases, direct pitches and building relationships with arts journalists
  • Creating graphics for various events, including fundraising events
  • Creating a Contemporaries group to target a new demographic donor base of young professionals
  • Launching and managing their social media channels
  • Designing, writing and sending their monthly eNews
  • Writing articles about the organization and the exhibits they organized in the US
  • Organizing events with local cultural sites, including the Norton Museum of Art
Jenifer Vogt provided content writing and design for eNews sent to members of the Friends of the Uffizi Gallery
Skip to content